- January 30, 2014
- Posted by: Spotscreen
- Category: News
At the start of summer the Cancer Institute NSW launched the ‘Pretty Shady’ sun protection campaign.
The campaign, designed primarily to appeal to Australia’s younger adult demographic, aims to encourage sun protection as a trendy lifestyle behaviour rather than the often ‘daggy’ tag many youths associate with it.
Using a mix of media to spread the message, the ‘Pretty Shady’ campaign also includes a variety of sun protection fashion items which are endorsed by professional skateboarder – Corbin Harris, fashion blogger – Nicole Warne, contemporary artist – Anthony Lister, singer songwriter – Gossling and pro-surfer Ellie-Jean Coffey. The items which include a t-shirt, hat, sunnies, sunscreen and an umbrella are up for grabs via the campaigns dedicated website – www.prettyshady.com
Research demonstrates that a majority of sun damage to the skin is often done before the age of 20. All the more reason why campaigns like ‘Pretty Shady’ should be encouraged and promoted throughout the community.
